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What will happen with instore advertising?
Time for an update from me and time for some dialogue with members of the FESPA community. Last week I was involved in the 6th International FESPA supported seminar organised by the Slovak Association...
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Is Google ‘Goggles’ a game changer for outdoor print?
Want to print a photobook of pictures taken on your iPhone? There's an app for that. Want to run your print shop's management information system (MIS) on an iPad from the comfort of your own living...
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Is there anything sexy about substrates?
When it comes to the creation of innovative point of sale (POS) most printers are happy to leave the creative part to the ‘creatives’ - “let them dream up the idea and we’ll deliver it”, is usually the...
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Using the latest technology to get measurable ROI
There were a number of cool, innovative and envelope pushing interactive billboards hitting high streets all over the world across 2011, but there was a real danger of brands using the latest...
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Why QR codes will improve your print profits by over 15%
Do you worry at how you are going to make the right profit on the print you sell?Are your margins under threat?Do customers see you offering commodity print?
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Fully interactive print... are you listening in?
In the 1960s a music listening post constituted a sound proof booth equipped with a turntable that shoppers could play records on. Over time these posts evolved into digital MP3 players replete with...
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A coffee shop with a printed twist!
I've got a great idea for an innovative print-related business if there are any investors out there who are daring enough to back my little venture.
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FESPA Global Summit 2011 - Shopper marketing and in-store communication with...
Leo's session explores the life of an effective campaign from pre-store, to in-store, giving insight into the needs of brands and retailers and how best to meet them.
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Is software the 'new black' in the print industry? Business beyond colour...
The importance of software in maximising print service provider productivity and profitability Commentators recognise the rise in software for print. Here, we examine where software is most important...
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DESIGN & PRINT: TIME TO COLLABORATE & COMMUNICATE, Part 2
In recent blog posts we've look at the importance of design in outdoor advertising and the collaboration between the printer and designer. In this blog we're expanding on that theme and looking at the...
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United Arrows Mannequins in Japan Mimic the Movements of Customers
Be honest, this takes the POP POS cake today, United Arrows, a clothing retailer located in Tokyo's airport, has found a great way to make people pay attention to its display windows and their...
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Taking Notice
Jacky Hobson's first article on how taking notice and putting together something personal can demonstrate and engage future business opportunities.
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It’s all in the mind
Point of Sale (POS), promotional and in-store packaging are becoming increasingly important to brand marketers, with many investing in neurological research to find out why we buy what we buy. Discover...
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Augmented Reality Bites
SXSW leads in innovative technology... showing the latest hardware and software such as Augmented Reality...which is abundant in the print industry.
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Promotional Products WORK: Are Printers missing a trick?
Are you grabbing every cross-selling opportunity? Suggesting fresh and interesting new ideas to your customers? If your service portfolio doesn’t include promotional products, you may just be missing a...
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I am a Poster
I am the world’s oldest advertising medium and now the least popular...but no longer with Cheil advertsing agency's innovation of the wifi poster.
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Why multi-sensory campaigns make sense
Why do multi-sensory campaigns make sense? Why does texture of the packaging, or the smell of the product change your behaviour? Lets find out with these excellent examples in the print and packaging...
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FESPA Attracts leading line-up for it's creative corner
FESPA confirms an all-star line-up for its inaugural conference the Creative Corner arriving at FESPA 2013, London, 25-29 June 2013.
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Display Makers UK launch new tool-free ISOframe system at FESPA 2013
Display Makers UK Ltd expand the ISOframe range with fresh new ideas, expanding their popular ISOframe range of products with two new fabric innovations at FESPA 2013 London this June.
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Van Gogh Museum 3D Prints Its Own Paintings for sale at £22,000
Years ago, your favourite artist's best souvenirs you could expect to take home would have been a postcard print, a fridge magnet or a wide-format poster. The Van Gogh Museum in Amsterdam has begun 3D...
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Design and Delivery for in-store from the Creative Corner
Over the last 15-20 years the process of gathering and analysing data has progressed significantly. Whether it’s customer, industry or category data, there’s now a lot of it widely available, and...
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Eight month countdown: FESPA Digital 2014 already 5% bigger than Barcelona 2012
FESPA Digital 2014 (Messe München, 20-23 May 2014) is already almost 5% bigger than 2012’s Digital event in Barcelona, with eight months still to go before the event opens.
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HP's latest add-on "driven by brands"
Orange and Light Black option for FB7600 printer is response to print buying market demands
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Using Print to Enhance the Omnichannel Retail Experience?
The holiday season, traditionally the busiest retail period in most industrialised countries, is just around the corner, but for today’s retailers the Christmas shopping experience extends far beyond...
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Information Transfer - Paper V.s. Electronic
With the advent of the electronic age such as the computer and the internet many are claiming that magazines, books etc. will no longer be used. Similarly digital advertising will replace printed point...
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FESPA returns to Germany with 2015 event in Cologne
FESPA will return to Germany in 2015, staging its flagship ‘screen-plus-digital-plus textile’ exhibition at the Cologne exhibition centre (Koelnmesse) from Monday 18th to Friday 22nd May 2015. FESPA...
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Zurück in Deutschland – FESPA-event 2015 in Köln
Die FESPA kommt 2015 zurück nach Deutschland: Von Montag, 18. Mai, bis Freitag, 22. Mai 2015 hat die Leitveranstaltung für Sieb-, Digital- und Textildruck in der Koelnmesse die Pforten geöffnet. Die...
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Epson’s ambitious textile, decor, sign & display strategy
Epson’s complete 'design-to-finish' production demos of t-shirts, apparel, wall coverings and signage attracted huge crowds to during the recent FESPA Digital show in Munich. [Sponsored]
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